Sophie Eizen; Aspiring Public Relations Professional
Welcome to My Portfolio, my name is Sophie Eizen, I am an emerging PR Professional who is excited to learn and grow. I am ready to be apart of the change I want to see in the world.
I attend Grand Valley State Unviersity, reciving my undergradute degree as Public Relations/Advertising major with an emphasis in Public Relations. As a creative individual, I thrive on hard work, humor, and opportunities to gain more knowledge and skills.
I pride myself on my orgnizational skills, creative writing and intuitive research abilities. I am well versed is media relations writing, utilizing vital research resources, qualifying the reliability of informaition, and impleting successful solutions to difficult problems.
I'm strong-willed and compassionate, driven by a desire to positively impact the world. I'm passionate about human rights, economic equality, and the importance of being informed thorugh unbiased sources. I am organized and direct, and I love seeing a project completed.
I know what I want to achieve, but the following steps are unclear. I want to do work that aligns with my values and beliefs. I'm eager to find a career that will allow me to continue to grow, be a lifelong learner and always live a fulfilling life. I know there's external pressure to have a clear plan for the future, but I'm trying to stay true to myself and my timeline. I'm excited to see what's in store. As I navigate this transition, I remind myself that it's okay not to have all the answers and that life is full of unexpected twists and turns. Life's complexities can be daunting, but I've learned to approach them with a growth mindset, recognizing that the journey is an opportunity for growth and self-discovery.
Fit check for the 2025 PRSSA Midwest District Conference! This was
GrandPR Firm Photoshoot for Winter 2025! GrandPR is an integrated communications firm made up entirely of GVSU students, we complete real client work, gain hands on experience, and develop our professional skills.
MiSTEM/West Michigan PBL Network client team! I served as Account Executive on this team for Winter 2025!
Reception at the Edelman office during the 2025 PRSSA Midwest District Conference! A truly impactful learning experience, hearing from an amazing panel of professionals, offering great advice and insight about the PR industry.
The GVSU clock tower that is always off by at least two minutes.
GVPRSSA networking event with members of our local PRSA chapter, WMPRSA. Where I had the opportunity to ask important questions about the job market, interviewing, portfolios and more. I continue to be grateful to all the wonderful mentors I have met.
Celebrating 40 years of GVSU's School of Communication with an 80s themed dinner!
#MakeaDifferenceDay, making signs to promote a trunk or treat event for John Ball Area Neighbors.
Touring Van Andel Arena with their communications department with GVPRSSA. Learning about how they host events, concerts, sports teams, and more.
GrandPR End of Year Party! Ft. Paper plate awards. I received the Energizer Bunny Award. It is very empowering to work with and learn from such a talented and intelligent group of my peers.
Padnos/Sarosik Center for Civil Discourse (PSCCD) client team. I served as Account Associate during Fall 2024.
Celebrating Women's Month by volunteering for YWCA with GVPRSSA!
Proud to be a GVSU Laker. Anchor Up!
Anchor Up @ GVSU Football Game!
Touring APCO in Chicago during the 2025 PRSSA Midwest District Conference. I'm grateful for the chance to engage with such a dynamic community.
My family! My parents are in wine sales. We celebrated my 21st birthday in Napa Valley, CA!
Touring Piper & Gold Public Relations in East Lansing with GVPRSSA. We got to learn about the great work they do for the East Lansing area and their clients.
Experience
COMMUNICATIONS EXPERIENCE
GrandPR, Allendale, MI — Account Executive, Internship, Student Run Integrated Communications Firm [Jan 2025 - Present]
Lead client teams composed of Account Associates and Design Associates, provide guidance to team members.
Ensured a well executed campaign gets done and head implementation of tactics.
Develop goals and objectives for the client and implement campaign tactics and evaluation along with the client team.
Complete campaign for each client, tying back to the provided proposal while maintaining regular communication with the client.
Keep teams on track and motivate them to ensure work is being completed to the best of their ability, maintain a file of all documents on Google Drive on Basecamp, and proofread all client work before the Firm Editor.
GrandPR, Allendale, MI — Internship, Student Run Integrated Communications Firm, Account Associate [June 2024 - December 2024]
Helped implement and execute outstanding campaigns while maintaining the highest ethical standards.
Provided strategic public relations advice and implemented unique communication methods from a fresh perspective.
Effectively communicated with the Account Executive, team members, and C-Suite and stayed current on Slack and Basecamp.
Completed research, media lists, email scripts, promotional signage, and more for clients.
Collaborated with team members to ensure every project reached a successful conclusion.
GVSU Pew Campus Parking Services, Grand Rapids, MI —Front Desk Lead [August 2022 - March 2025]
Assisted students, faculty, and staff with issues and questions pertaining to parking permits and violations.
Managed conflict and communicated effectively with customers to resolve complaints and concerns about permits, tickets, and event passes.
Collaborated with co-workers and supervisors to find solutions to various parking-related issues and supported supervisor with daily operations and reports.
Gain valuable conflict management and communications skills by handling patrons’ frustrations and complaints.
Sunnybrook Country Club, Grandville, MI — Event Operations Internship [May 2024 - August 2024]
Efficiently communicated with management and coworkers to deliver a first-rate guest experience.
Enthusiastically served patrons with food and beverages and maintained the dining ambiance of events.
Prepared room for dining by clothing tables, setting decorations, condiments, plates, and utensils.
Maintains table setting by removing courses as completed, replenishing utensils, refilling water glasses, and being alert to patron needs.
Crispellis, Berkeley, MI —Host, Cashier, and Carryout [January 2022 - August 2023]
Greeted guests throughout the shift, accommodated seating requests, and communicated effectively with co-workers and managers to provide an excellent guest experience.
Received orders at the cash register, effectively communicated with the kitchen, and completed assigned opening and closing duties.
Managed carryout order stations, kept orders separated and organized, packaged carry-out, and ran food to tables.
EDUCATION
Grand Valley State University, Allendale, MI [August 2021 - December 2025]
Dean’s List, Winter 2024, Fall 2024
LEADERSHIP AND EXTRA CURRICULAR
Public Relations Student Society of America (GVPRSSA), Allendale, MI [October 2023 - Present]
Promotions Committee [October 2023 - May 2024]
DEI Committee Chair [September 2024 - May 2025]
Outreach Committee [September 2024 - May 2025]
Emunah BBG #156, West Bloomfield, MI — BBYO Jewish Youth Group [January 2017 - June 2021]
President [August 2020 - June 2021]
Treasurer [August 2019 - August 2020]
CERTIFICATIONS/SKILLS
Canva
Excellent Writing Skills
Communications Research
Conflict Management
MuckRack Cert. Fundamentals of Media Relations
Google Ads Display Certification
Google Ad Search Certification
TIPS Michigan On-Premise Alcohol Server Training
Classes
Communications Research, COM 375
Communications Theory, COM 295
Ethics in Professional Life, PHI 325
Speech, COM 201
Foundations of Communication Research, COM 275
Media Relations Writing, CAP 321
Public Relations Management and Cases, CAP 320
Fundamentals of Advertising, CAP 210
Fundamentals of Public Relations, CAP 220
Concepts of Communications, COM 101
Research Bases for Advertising and Public Relations, CAP 115
News Reporting, JBM 256
Technology in Public Relations and Advertising, CAP 105
Logic, PHI 103
Introductory Macroeconomics, ECO 210
Introductory Microeconomics, ECO 211
Introductory Applied Statistics, STA 215
Strategies in Writing, WRT 150